> ## Documentation Index
> Fetch the complete documentation index at: https://x-preview-mintlify-45ea47f4.mintlify.site/llms.txt
> Use this file to discover all available pages before exploring further.

# Build for businesses

> How businesses use the X API for social listening, customer service, brand monitoring, market intelligence, and data-driven decision making at scale.

## Listen to the conversation on x

<CardGroup>
  <Card title="Monitor your brand" icon="eye" iconType="solid">
    Understand, track, and benchmark the conversations and perceptions surrounding your brand.

    [**Learn more**](https://developer.x.com/en/use-cases/build-for-businesses/brand-monitoring) <Icon icon="https://mintcdn.com/x-preview-mintlify-45ea47f4/LvcZrMyqjkuD8Pax/icons/xds/icon-arrow-right.svg?fit=max&auto=format&n=LvcZrMyqjkuD8Pax&q=85&s=74cbc275f867175fbe9c5cc3bb26000c" width="24" height="24" data-path="icons/xds/icon-arrow-right.svg" />
  </Card>

  <Card title="Track events" icon="calendar" iconType="solid">
    Stay on top of breaking news and events to spot crises early that might impact your business and brand reputation.

    [**Learn more**](https://developer.x.com/en/use-cases/build-for-businesses/track-events) <Icon icon="https://mintcdn.com/x-preview-mintlify-45ea47f4/LvcZrMyqjkuD8Pax/icons/xds/icon-arrow-right.svg?fit=max&auto=format&n=LvcZrMyqjkuD8Pax&q=85&s=74cbc275f867175fbe9c5cc3bb26000c" width="24" height="24" data-path="icons/xds/icon-arrow-right.svg" />
  </Card>
</CardGroup>

## Use insights from X

<CardGroup>
  <Card title="Manage your social media" icon="share-nodes" iconType="solid">
    Manage and track every aspect of your social presence with targeted tooling and real-time ROI.

    [**Learn more**](https://developer.x.com/en/use-cases/build-for-businesses/manage-social-media) <Icon icon="https://mintcdn.com/x-preview-mintlify-45ea47f4/LvcZrMyqjkuD8Pax/icons/xds/icon-arrow-right.svg?fit=max&auto=format&n=LvcZrMyqjkuD8Pax&q=85&s=74cbc275f867175fbe9c5cc3bb26000c" width="24" height="24" data-path="icons/xds/icon-arrow-right.svg" />
  </Card>

  <Card title="Oversee customer care" icon="globe" iconType="solid">
    Directly engage with your customers to quickly answer questions, resolve their issues, and provide exceptional service.

    [**Learn more**](https://developer.x.com/en/use-cases/build-for-businesses/customer-care-management) <Icon icon="https://mintcdn.com/x-preview-mintlify-45ea47f4/LvcZrMyqjkuD8Pax/icons/xds/icon-arrow-right.svg?fit=max&auto=format&n=LvcZrMyqjkuD8Pax&q=85&s=74cbc275f867175fbe9c5cc3bb26000c" width="24" height="24" data-path="icons/xds/icon-arrow-right.svg" />
  </Card>
</CardGroup>

## Discover new trends and opportunities

<CardGroup>
  <Card title="Uncover consumer insights" icon="magnifying-glass-chart" iconType="solid">
    Inform your business strategy with insights into emerging trends, customer preferences, and feedback.
  </Card>

  <Card title="Inform search results" icon="https://mintcdn.com/x-preview-mintlify-45ea47f4/VanoXbmo3ywptJcp/icons/xds/icon-search.svg?fit=max&auto=format&n=VanoXbmo3ywptJcp&q=85&s=9b4e5a10e719eeb6fb0725b3812bd831" iconType="solid" width="24" height="24" data-path="icons/xds/icon-search.svg">
    Enhance your search results with what’s happening on X.
  </Card>

  <Card title="Research markets and audiences" icon="https://mintcdn.com/x-preview-mintlify-45ea47f4/NnZK79m1IOb-iq_J/icons/xds/icon-people.svg?fit=max&auto=format&n=NnZK79m1IOb-iq_J&q=85&s=81a110fb5ab3b350b180a08415bbfb16" iconType="solid" width="24" height="24" data-path="icons/xds/icon-people.svg">
    Understand your audience and what they value by uncovering trends and surfacing important conversations on X.

    [**Learn more**](https://developer.x.com/en/use-cases/build-for-businesses/market-research) <Icon icon="https://mintcdn.com/x-preview-mintlify-45ea47f4/LvcZrMyqjkuD8Pax/icons/xds/icon-arrow-right.svg?fit=max&auto=format&n=LvcZrMyqjkuD8Pax&q=85&s=74cbc275f867175fbe9c5cc3bb26000c" width="24" height="24" data-path="icons/xds/icon-arrow-right.svg" />
  </Card>
</CardGroup>

## Expand what’s possible with X Ads

<CardGroup>
  <Card
    title="Enrich advertising solutions on X
"
    icon="bullhorn"
    iconType="solid"
  >
    Enhance the X Ads experience with unique innovations and efficiencies for advertisers.

    [**Learn more**](https://developer.x.com/en/use-cases/build-for-businesses/advertise) <Icon icon="https://mintcdn.com/x-preview-mintlify-45ea47f4/LvcZrMyqjkuD8Pax/icons/xds/icon-arrow-right.svg?fit=max&auto=format&n=LvcZrMyqjkuD8Pax&q=85&s=74cbc275f867175fbe9c5cc3bb26000c" width="24" height="24" data-path="icons/xds/icon-arrow-right.svg" />
  </Card>
</CardGroup>

## Build for publishers

<CardGroup>
  <Card title="Embed X content" icon="https://mintcdn.com/x-preview-mintlify-45ea47f4/RyXSZo6W2LKKBLQl/icons/xds/icon-code.svg?fit=max&auto=format&n=RyXSZo6W2LKKBLQl&q=85&s=f7fcecd3d0c3515481ef91ee79f9cf59" iconType="solid" width="24" height="24" data-path="icons/xds/icon-code.svg">
    Engage your users with live X content that brings context to what’s happening and links to the source. Amplify your efforts on X by embedding your X content into your website or app.

    [**Learn more**](https://developer.x.com/en/products/x-for-websites) <Icon icon="https://mintcdn.com/x-preview-mintlify-45ea47f4/LvcZrMyqjkuD8Pax/icons/xds/icon-arrow-right.svg?fit=max&auto=format&n=LvcZrMyqjkuD8Pax&q=85&s=74cbc275f867175fbe9c5cc3bb26000c" width="24" height="24" data-path="icons/xds/icon-arrow-right.svg" />
  </Card>
</CardGroup>